How did we get started?
As with so many great things in life, Coeur.ai started through a series of fortunate events. Felix & Szymon had started a small machine learning consultancy called OctoShrew Ltd. in early 2021. With that business, they took on a contract to build an AI-based search engine for an online retailer. Now as it is in our natures as scientists, we didn’t just settle with sufficient results, but wanted to make sure things were perfect.
In striving to create a perfect search engine that would give users the best possible experience, we developed something greater. Rather than only being able to search for products from the retailer, we found that the techniques we used were applicable to more general results. In other words - we could efficiently search for anything we wanted.
Upon the discovery, we wanted to expose it to the ultimate challenge: How do we compare to the world’s best search engine - Google? When we compared our results, we suddenly found striking resemblances. Whilst some of the ordering was off, for most general search term we would make nearly the same decisions as google. With some tweaking, we managed to align our method more and more closely with Google’s ranking algorithm, until we eventually were able to prove a strong correlation between our engine and Google’s.
From that moment onward, and after much struggling with dealing with SEO companies promising to help our company website, we decided that the SEO market needed a revolution. So now here we are, backed by over 1 million USD in VC funding and creating the single most advanced SEO algorithm in the world - staying true to our consultancy’s motto of “delivering tomorrow’s technology today”.